In April 2015,Paul Clifford Monaghan County Council‘s Director of Services, Economic Development (Planning, Community and Enterprise, Cross Border Groups/Initiatives ) met with Tommy Maguire (Manager of Castleblayney Enterprise Centre), Marese Heavin (Chairperson of Castleblayney Enterprise Centre) and Annmarie McHugh (DKIT Business lecturer and native of Castleblayney ) with a view to creating a forum for the voice of Castleblayney so that both the business and community peoples’ opinions and suggestions on the town’s economic growth could be explored and heard.The fundamental reason for such a forum was that Castleblayney, like every other rural town in Ireland, needs to take action itself, if it is to develop and flourish.

A very positive meeting was held on 28 May 2015 in the Castleblayney Enterprise Centre where up to 40 of the business and community people attended and engaged and voiced their suggestions on how best this could happen. In a later follow up meeting, attendees were broken into groups to come up with ideas and from this a committee was formed. This comprised of many business people and community people. Suggestions from the group included, marketing and social media training for local businesses, signage, links with the tourism groups to develop tourism in the area and strengthening links with the historic groups in the town to develop a cohesive plan to drive business in the town and to create and sustain employment locally. Since then the group have been involved in a number of significant projects in Castleblayney such as the creating the first ever Town Voucher. Under this scheme people can buy vouchers in denominations of €10 and €20 and these can be spent in the 80 shops and premises in Castleblayney who signed up, hence keeping the flow of money in the town, therefore sustaining local jobs. These vouchers can be bought in three locations , The Post Office, Church View Flowers and the Cozy Cafe .To date vouchers to the value of over  €20,000 have been sold.

 

With help from Monaghan County Council,the REDZ (Rural Economic Development Zone) grant was successfully applied for and this was used

in many ways to promote economic activity in the town such as organising Retail Development training for local business in areas such as Social Media for Business, Merchandising etc ,.Other initiatives have been Shop & Stay branding ( created by a Castleblayney Graphic Designer) both as stickers in the shops and colourful banner on the poles on the streets of the town, promoting the various amenities in Castleblayney.

A new road sign as you approach Castleblayney at the roundabout on the N2 was also designed and organised by the Regeneration Committee. This highly visible sign shows that Castleblayney is very much open for business!

 

The Retail subcommittee of the Castleblayney Regeneration Committee ran a very successful Black Friday Campaign in November which increased retail sales across the town .The REDZ grant facilitated the painting of aspects of the town to enhance the overall look of the town for visitors and tourists to the town.A study also took place on Broadband accessibility in the Lough Egish Business park which employs over 500 people and further money was used to finish off the car park at Lough Muckno.

 

Another initiative the Castleblayney Regeneration Committee have supported is the recent Age Friendly Initiative where Monaghan Co Council are working towards the county of Monaghan being the first County in Ireland to be deemed Age Friendly.

 

Future projects will be agreed on at upcoming meetings and will be in line with the recently published Co Monaghan Local Economic and Community Plan and the committee looks forward to another fruitful, active year helping to drive community activity and economic development in Castleblayney. For more information contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Suggestion Box

Castleblayney Regeneration Committee would like to thank you all for all your support in 2015. We are delighted with how the Christmas period went in Castleblayney and grateful to you all for supporting local businesses and retailers in the town. As we move into 2016, we would like your help and suggestions as to how we can grow and promote Castleblayney further this year. It is going to be a busy year for Castleblayney with the All Ireland Drama Festival in town in April, Muckno Mania Festival in July, Country Music Festival in August and much more.

What would you like to see in Castleblayney? How can we make 2016 the best yet for Castleblayney?

Please complete the short suggestion form by clicking on the link below:  please click here.

Many thanks,

Caslteblayney Regeneration Committee. 

Training Available for Retailers & Businesses

There are a maximum of 15 places on this programme and these will be allocated on a first come basis. To book your place on this programme,please email This email address is being protected from spambots. You need JavaScript enabled to view it. or phone Leona on 042 9746087

@ Castleblayney Enterprise center
18.30 – 19.30 | 26 Jan 2016
James Burke

Developing Retail Sales Growth
This masterclass will be delivered by retail expert James Burke and will focus on the critical role the business owner plays in driving sales and will demonstrate how an energised sales process can be created within each business. Practical and easy to implement tips on how to grow sales and attract new customers will underpin this session.
This masterclass will include the following:
• Creating a target driven sales culture within the business 
• How to start the sales growth cycle/simple tips for growing your sales
• Driving new sales into the business
• Understanding the role of the business owner
• Harnessing the staff element of sales growth

@ Castleblayney Enterprise center
18.30 – 19.30 | 9th Feb 2016
Keith Harford

Customer Service
This Masterclass will be delivered by Keith Harford who is Irelands leading expert in customer service and will focus on developing
world class customer service within each business. This will be a highly energised workshop and will include the following:
• Identifying the key elements of customer service
• Understanding the difference between good and great service
• How to get staff involved and motivated to deliver great service
• Understanding the boomerang principle
• Making upselling and related sales work

@ Castleblayney Enterprise center
18.30 – 19.30 | 23rd Feb 2016
James Burke

Marketing Tools for Retailers
This masterclass delivered by James Burke will focus on the various options available to each business to imrove communication and
promote the business to a wider audience. Lots of practical examples and case studies will be used. Content:
• Identifying free marketing tools • Pin point marketing initiatives which work, and those that don’t.

• Exploring the pros and cons of text marketing
• Exploring the pros and cons of leaflet distribution
• Getting free PR
• Organising events and talks to increase word of mouth marketing
• Telling your unique story

Training Opportunities for Retailers & Businesses

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